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Shoqu — Influencer-Marketer Matching Platform (Co-Founder)

Platform connecting social media influencers with marketers for sponsored content deals

Product DevelopmentBubble.ioStartupInstagram API
Shoqu login page for marketers and influencers
Instagram photo picker letting influencers add posts to their Shoqu profile

Project Overview

I co-founded Shoqu, a platform connecting social media influencers with marketers looking to run sponsored content deals. The platform matched influencers and brands, and managed the booking and collaboration workflow between them.

Key Features

  • Instagram API Integration: Allowed influencers to pull their existing posts directly into their profiles, showcasing past content and engagement
  • Dual User Roles: Separate experiences and dashboards for influencers and marketers
  • Booking Flow: End-to-end flow for marketers to discover, evaluate, and book influencers for campaigns
  • Analytics: Dashboards surfacing engagement and campaign performance data

Technical Implementation

Built on Bubble.io to move quickly as a small team, with a custom integration against the Instagram API to sync influencer content and metrics.

As co-founder, I was responsible for product development — translating the two-sided marketplace concept into a working platform, from user roles and matching logic to the third-party API integrations that made influencer profiles self-updating.